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longreads: “At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use at an entry level, but after a while it was hard for some people to see the point. Twitter has claimed as many as 175 million registered users, but numbers leaked to the online news site Business Insider in March put the number of actual people using it closer to 50 million, correcting for dead and duplicate accounts, automated ‘bots’ and spam.” “Tweet Science.” — Joe Hagan, New York magazine See more #longreads about Twitter

longreads:

“At Twitter, where anxiety and optimism are never far from one another, the leadership is surprisingly frank about these problems. To start with, the audience is alarmingly fickle. Nielsen estimated that user-retention rates were around 40 percent. Twitter was easy to use at an entry level, but after a while it was hard for some people to see the point. Twitter has claimed as many as 175 million registered users, but numbers leaked to the online news site Business Insider in March put the number of actual people using it closer to 50 million, correcting for dead and duplicate accounts, automated ‘bots’ and spam.”

“Tweet Science.” — Joe Hagan, New York magazine

See more #longreads about Twitter

(via theatlantic)

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  11. tornadoquest reblogged this from theatlantic and added:
    Twitter is indeed probably the most quixotic item on the social media menu today. Used properly, it can be a great...
  12. explorology reblogged this from sunnifer and added:
    Reading Now. Thanks Jen :) brainium:
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    No surprises here.
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  23. adrienneksmith reblogged this from theatlantic and added:
    This is a really good read. Long-form journalism at its best.
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  26. wesunruh reblogged this from brooklynmutt and added:
    Twitter, despite the friendly name, is clearly a howling demon void filled with buzzing and the mad piping of shoggoths...
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