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Google is trying to make users’ search results more social, adding new features to its search page and integrating relevant links from people you know and connect with online. Google hopes to improve your search results with this information.
As Maureen Heymans, Google’s technical lead for social search, writes on Google’s official blog, the company is planning to integrate “social circles” and “social content”:
Looking at the screenshot, you may notice two new links for “My social circle” and “My social content.” These links will take you to a new interface we’ve added where you can see the connections and content behind your social results. Clicking on “My social circle” shows your extended network of online contacts and how you’re connected.
Clicking on “My social content” lists your public pages that might appear in other people’s social results. This new interface should give you a peek under the hood of how Social Search builds your social circle and connects you with web content from your friends and extended network.
» via The New York Times