I've been absolutely terrified every moment of my life - and I've never let it keep me from doing a single thing I wanted to do. -- Georgia O'Keefe
GreggYour.com
This part really caught my attention:
“If Web 1.0 was the basic bogs of the Internet, and Web 2.0 was the launch of user-generated content (e.g., Wikipedia), then Web 3.0 is that moment when you forget you’re doing any of this stuff. It’s when using the Internet becomes so casual, so much a part of your natural life, that you don’t think about it anymore … you no longer have the conscious sense of a dividing line between the real and the online world.”
The key insight:
Disruptions caused by the Internet threaten to expose certain buried conflicts at the heart of modern journalism and a commercialized press.
Do you really understand how important being able to tell the story is to communicating? Nancy Duarte does.
Worth a read.
“The more we allow for and understand the importance of all the various levels of communication, the more we can skillfully and effectively use each one.”
Goes back to a basic tenet of communication, use all the tools in your toolbox, not just the shiny one.
The Web and social media is not the answer to your every communication and information/knowledge management problem.
Google is trying to make users’ search results more social, adding new features to its search page and integrating relevant links from people you know and connect with online. Google hopes to improve your search results with this information.
As Maureen Heymans, Google’s technical lead for social search, writes on Google’s official blog, the company is planning to integrate “social circles” and “social content”:
Looking at the screenshot, you may notice two new links for “My social circle” and “My social content.” These links will take you to a new interface we’ve added where you can see the connections and content behind your social results. Clicking on “My social circle” shows your extended network of online contacts and how you’re connected.
Clicking on “My social content” lists your public pages that might appear in other people’s social results. This new interface should give you a peek under the hood of how Social Search builds your social circle and connects you with web content from your friends and extended network.
» via The New York Times
Direct and clear suggestions, something most list pieces don’t have.
I think you listen too much to the soldiers. No lesson seems to be so deeply inculcated by the experience of life as that your should never trust experts. If you believe the doctors nothing is wholesome: if you believe the theologians, nothing is innocent: if you believe the soldiers, nothing is safe. They all require to have their strong wine diluted by a very large admixture of insipid common sense.
Do you listen too much or too little? Are you aware of the motivation behind the mouth?
“Good PR often goes unnoticed.” (@mikinzie- PRepguide)
Response:
That’s the idea. It should. Public relations is defined as effective communications, but it’s a “behind-the-scenes” practice; good PR is evident when it’s not apparent - when planners, message writers, strategists all go unnoticed because the campaign coincides perfectly with the source and is accepted as valuable by its target audience.
No, mass messaging to media has never worked, and, at long last, no one has to put up with it any longer. That doesn’t mean PR is dead; it is simply adapting to new variables. As an industry, PR is generally young; as a practice, it’s been around the block a time or two. It only makes sense that “traditional” PR practices evolve as new communication channels develop.
Additionally, as a result of these social media channels, PR is able to reach out to its direct audience, overstepping the still-credible, still-powerful media and connecting with the consumer, becoming direct relations.
- —Media, as long as it continues to exist, will still need to be connected to companies, experts, topics and ideas. Enter PR experts.
- —Consumers, as long as they continue to consume, will still want to know what their options are and how to satisfy their need to consume. Enter PR experts.
Public relations isn’t on its way out. Social media has provided an opportunity to enhance its established practices. With social media being so new and ever-changing, integrated marketing strategies (public relations, marketing and advertising) will prevail, allowing strategies and standards to take precedent, weeding out the excess of information, while embracing a new way to reach consumers.
All in all, social media won’t replace anything; it will, however, enhance everything.
