Article about how most people are facing a challenge when it comes to turning off and disconnecting.

Discussing the social media aspects of Occupy Wall Street.

Steve Jobs accomplished nothing less than a radical transformation of how we stay informed, allowing us to consume information at a speed and in detail never before possible.

“Perhaps the word ‘Outernet’ could be used in our industry to better explain the new reality of the media world in which we live, since significant elements of digital are moving from a central, relatively closed (although global) virtual network, to one that now spreads out into real world with its ubiquitous, real world digital tentacles?”

checkify:

Social media has become an essential asset for marketing. So how can you utilize this resource? Read on for tips on how to use social media to your advantage and how to access business services on the web.
Tip 1: Build an Identity

Social media is a great way to brand oneself. Is your company less serious and more fun-loving? This could come across in colloquial speech and joke-y tweets. Your personality on the web is a reflection of your business’ personality. Let it shine through!
Tip 2: Don’t Just Talk, Listen

Resources like Google alerts allow you to listen to what people are saying about you in cyberspace and communicate back to those people. Take their feedback and implement it into your marketing strategy. Also, make sure to respond to people who post on your social media sites. Make them feel like an integral part of your business community (because they are)!
Tip 3: Keep the Conversation Going

Never abandon your social media sites. You should always keep them up, monitor them, and give your customers more material to interact with, read, and respond to.
Tip 4: Identify your Target

Identifying your target audience allows you to better understand how to go about reeling them in. Is more of your target audience on Facebook or LinkedIn? What sort of things are they interested in? Answering these questions could help you to pinpoint an efficient, social media marketing strategy.
Tip 5: Go Big or Go Home

You can’t just assume that creating a Facebook fan page will bring the customers flowing in. Join Facebook and LinkedIn groups, retweet, get involved with the social media community!
Tip 6: Write Good Stuff: Content Matters

Publish things on the web that will attract your target audience — give them information that they can use and ponder. It doesn’t have to be Shakespeare but try and share fun and read-worthy content.

Social media is a cost efficient and easy way to communicate with your customers. If you follow these tips, you will surely have a large fan following and get the most for your social advertising buck.

(Source: jeffbullas.com)

We may think of our tweets as real-time snippets of information. But collectively, tweets tell stories — about media scandals, natural disasters, political speeches and more. Over time, these stories become part of an important historical record — one that’s made up of a multitude of voices, opinions and ideas. If journalism is the “rough draft of history,” Twitter is the “raw draft of history” — imperfect and less polished, but important nonetheless.

sonicoverlook:

Sooooo, how was your weekend?

Unless you’ve secluded yourself from all human contact, and internet connection, you’ve probably heard about the avalanche of changes that Facebook has rolled out in the past few days. But that’s not all! Perhaps the best part is still on its way. The new…

(Source: sonicoverlook.com)