GreggYour.com

With Evan WIlliams (CEO of Twitter) Twitter just announced a new app platform @Anywhere, which will be rolled out with 13 initial partners.

Contextualizes the information

Gives a connection and keeps people coming back.

Why are you willing to explore different business model? A: It what creates new value.

“We think of Twitter as an information network, not a social network”

Goal: Increasing signal to noise ratio and how to get right information to people who care.

The process of starting out a new product is figuring out how you’re wrong and then creating a product of value.

“I think a lot about how do we build the right culture internally. How do we scale to get the company we want”

Ev spends spends half his his time on high level strategy; half time on ensuring corporate culture supports mission.

A window is transparent; a door is open. Openness let’s people come in and mess with what you’re doing. (as opposed to transparency).

Assume there are more smart people outside the company than inside.

Creating value is not about hoarding. It’s about open and sharing. Creating value means increasing value of a network. So we partner with others to increase reach and value.

SMS is important because it can reach people where information service can have profound impact (i.e. Haiti, Chile, Middle East).

SMS is the great power of twitter for those on the other side of the digital divide.

Reduce the walls between the people who have a lot of influence and the people they influence.